Algorithmic demand generation for funded startups, fintechs, and SaaS companies. You pay for results — leads, pipeline, revenue. Not activity.
Pick the model that fits your stage and risk appetite.
90-day proof-of-concept. Fixed scope. Prove the model works for your ICP before committing long-term.
Ongoing retainer + performance bonus. Scale what works. Algorithmic optimization across multiple channels.
Revenue share model. We become your outsourced growth team. True skin in the game. Aligned incentives.
Data-driven demand generation. Every step optimized for pipeline velocity.
We analyze your historical data, interview your sales team, and reverse-engineer your highest-LTV accounts to build a predictive ICP model. No guesswork.
Jobs-to-be-done research, competitor positioning analysis, and A/B testing to develop messaging that converts cold outreach into warm conversations.
Orchestrated campaigns across email, LinkedIn, WhatsApp, and phone. Sequenced for maximum engagement. Automated, but human-centric.
Real-time tracking, weekly experiments, and data-driven pivots. We optimize for your North Star metric, whether it's SQLs, pipeline, or revenue.
Real outcomes from real campaigns.
Average cold outreach reply rate across fintech & SaaS clients. 3x industry average.
Percentage of qualified leads that convert to sales opportunities within 30 days.
Average increase in deal velocity (time from MQL to closed-won) after 6 months.
Real campaigns. Real revenue impact.
PayLedger, a B2B payment infrastructure platform, was burning ₦8M monthly on generic lead gen with minimal pipeline output. Their sales team was chasing unqualified leads in oversaturated sectors. They needed enterprise clients willing to integrate complex payment APIs.
We rebuilt their ICP from scratch using revenue data analytics, then deployed a targeted ABM strategy focused on Series A+ startups and mid-market e-commerce platforms. Our multi-touch sequences combined technical case studies, demo videos, and CFO-focused ROI calculators.
"Demand Systems didn't just generate leads—they transformed our entire go-to-market strategy. We went from spray-and-pray to laser-focused on accounts that actually convert."— Chidinma Okafor, VP of Growth, PayLedger
UrbanCart, a B2B wholesale marketplace connecting retailers with suppliers, struggled with low merchant acquisition and high churn. Their traditional paid ads were expensive and attracted low-intent sign-ups. They needed reliable retailers ready to place bulk orders.
We shifted from broad awareness campaigns to hyper-targeted outbound focused on verified retail store owners in Lagos, Abuja, and Port Harcourt. Our team built custom prospecting lists, crafted offers highlighting inventory cost savings, and deployed WhatsApp Business campaigns with personalized video intros.
"We tried Facebook ads, Google, everything. Nothing came close to the quality of merchants Demand Systems brought us. These are real business owners who actually place orders."— Tunde Adeyemi, Co-Founder, UrbanCart
SafeGuard, a corporate insurance provider, was losing ground to nimbler insurtech startups. Their traditional agent network was expensive and slow. They needed to reach SMEs and corporate HR teams directly with group health and liability policies, but lacked a modern demand engine.
We designed a digital-first demand system targeting HR managers and CFOs at companies with 50–500 employees. Our campaigns used compliance-focused messaging, industry-specific risk assessments, and time-limited offers. We integrated lead scoring and CRM workflows to prioritize high-value enterprise accounts.
"In less than a year, Demand Systems helped us double our corporate client base. Their data-driven approach beats traditional insurance sales models hands down."— Ngozi Mbanefo, Chief Commercial Officer, SafeGuard Insurance
Vertex Advisory, a boutique management consulting firm, relied entirely on referrals and conference networking to land clients. As they scaled, their partners were spending 60% of their time on business development instead of billable work. They needed a predictable pipeline of mid-market and enterprise clients.
We built an executive-level outbound program targeting C-suite leaders at Series B+ startups and established companies undergoing digital transformation. Our campaigns featured thought leadership content, custom research reports, and personalized assessments. We positioned Vertex as strategic partners, not just vendors.
"For the first time in our firm's history, we have a repeatable, scalable business development process. Demand Systems gave us back our time while filling our pipeline with high-quality opportunities."— Emeka Nwankwo, Managing Partner, Vertex Advisory
"We tried three different agencies before Demand Systems. The difference is night and day. They don't just send reports—they deliver actual SQLs that our sales team can close."
"Demand Systems helped us crack the enterprise market. Their ABM strategy brought us meetings with decision-makers we couldn't reach on our own. Worth every naira."
"We've been working with Demand Systems for 8 months. Our pipeline has tripled, and our cost-per-acquisition is down 40%. They're not just an agency—they're a growth partner."
"What impressed us most was their data discipline. Every campaign is tracked, every hypothesis tested. They turned demand gen from a black box into a science."
Book a 30-minute strategy call. We'll audit your current pipeline and show you exactly how our algorithm would work for your business.